BI Dashboards for Pharma Sales & Marketing
Turn Data into Direction. From Sales Numbers to Strategic Insights
Driving Pharma Growth Through Intelligent Insights
In Pharma, commercial success depends on more than great products—it depends on visibility.
But with scattered spreadsheets, disconnected field reports, and delayed MIS updates, sales and marketing teams often fly blind.
Business Intelligence (BI) Dashboards are no longer a luxury—they are essential for Data-Driven decision-making, Agile market response, and Actionable field execution.
Pharma BI Dashboard Solution
PMSoft’s Pharma BI Dashboard Solution offers a powerful, customizable analytics suite designed for the Sales & Marketing function.
It connects key commercial data sources—sales, field force activity, distribution, and product returns—and turns them into real-time visual insights for smarter execution and strategy.
Key Features of the Dashboard Suite
Sales Analytics
- Monthly, quarterly, and YTD revenue tracking
- Territory-wise and zone-wise performance breakdown
- Sales by product, SKU, therapy, and customer type
Distribution & Channel Insights
- Distributors’ contribution to volume and revenue
- Product returns analysis and loss metrics
- Order-to-cash cycle tracking
Sales Force Performance
- Sales rep performance vs targets
- Call plan adherence and doctor visit frequency
- Territory effectiveness and engagement heatmaps
Product Insights
- Top-N performing products
- Growth trends vs past periods
- Underperforming SKUs and focus areas
Forecasting & Predictive Analytics
- Sales trend modelling and forecasting
- Launch impact tracking
- Regional demand prediction using historical data
Dashboard Personalization
- Role-based access (ZSM, RSM, PMT, Sales Heads)
- Drill-downs from national to rep level
- Export-ready charts and auto-scheduled reporting
Explore PMSoft’s BI Dashboard Solutions for Pharma Sales & Marketing—insights built for speed, scale, and impact.
Request Demo : info@pmsoft.com
With a deep understanding of Pharma’s commercial model, PMSoft delivers dashboards that speak the language of Brand managers, Sales heads, and Business analysts.
These are not generic BI tools—they’re Domain-driven insights engines, designed to answer “What’s happening, where, and why?” in your market.
Our dashboards are used by mid-size and large pharma organizations to align decisions with performance—whether it’s for Sales strategy review, Brand planning, Field force realignment, or Distributor engagement.
Who Benefits?
- Sales Leadership: National Heads, Zonal Managers
- Marketing Teams: Brand Managers, Product Managers
- Business Analysis & MIS: Sales Analysts, FP&A Teams
- Field Force Operations: RSMs, Sales Reps
- Executive Leadership: Insights for investment, focus, and forecast alignment
FAQs
Questions Asked For BI Dashboards (Digitalization) in Pharma and Chemical industries
Do you still have any questions, let us know. We would be happy to assist.
Yes, the dashboards are role-based and can be customized for various stakeholders such as sales managers, regional heads, product managers, and senior leadership. Each user gets access to relevant KPIs and views, enabling faster and more informed decision-making across the sales and marketing hierarchy.
The dashboards connect key commercial data sources—sales, field force activity, distribution, and product returns. This multi-source integration ensures a comprehensive and real-time view of performance across the pharma marketing ecosystem.
